Senior Marketing Specialist

About the Position

SCOPSIS is hiring a Senior Marketing Specialist to own our social media presence and the end-to-end execution of our events program. You will set the direction, drive execution, and be accountable for outcomes across organic growth and event impact.

Your work will position SCOPSIS as a trusted authority in data and AI for manufacturing and FMCG by building a credible, consistently active brand and delivering events that generate pipeline.

Key Responsibilities

Social Media Ownership and Organic Growth

• Own SCOPSIS’s social media strategy and execution across LinkedIn (primary), X, Meta, and TikTok, from positioning and editorial direction through publishing, community engagement, and performance.
• Drive measurable organic growth, including follower quality, engagement depth, reach, and inbound signals from target accounts in manufacturing and FMCG.
• Own and grow executive LinkedIn profiles by writing thought-leadership content that builds personal authority and reinforces SCOPSIS’s credibility.
• Build a content engine around credibility-building formats, including webinars, events, workshops, case studies, client stories, and original points of view on data and AI in manufacturing and FMCG.
• Own analytics, reporting, and the feedback loop. Translate performance data into clear decisions on what to scale and what to cut.
• Stay ahead of platform changes, B2B social trends, and competitor activity, and adapt the strategy accordingly.

Organic-Led B2B Funnel

• Design and own a B2B funnel built on organic content, community engagement, and thought leadership, moving target accounts from awareness to consideration.
• Partner with sales and business development to align content and events with pipeline priorities and close the loop on which content and engagements convert.
• Use content sequences, executive engagement, and event follow-up to nurture prospects throughout the buyer’s journey.

Event Planning and Execution

• Own the end-to-end execution of SCOPSIS’s participation in industry expos, trade shows, and conferences, including strategy, logistics, on-site delivery, and post-event impact.
• Own webinar execution end-to-end, including speaker management, platform management, promotion, attendance, and follow-up.
• Plan and execute SCOPSIS-hosted events, owning logistics, vendors, timelines, and budgets.
• Run pre-event, on-site, and post-event marketing to maximize visibility, attendance, and pipeline impact.
• Maintain the events calendar and hold the team accountable for deadlines and deliverables.

Qualifications and Skills

• Three to five years of hands-on B2B social media and events experience, with ownership of both strategy and execution.
• Proven strength in organic growth, including building B2B audiences and pipeline through content, community engagement, and thought leadership.
• Industry exposure to data, AI, SaaS, B2B technology, manufacturing, or FMCG is considered a plus.
• A proven track record of managing LinkedIn company pages and executive profiles, with measurable growth and engagement.
• Experience running expos, trade shows, webinars, and corporate events from beginning to end.
• Strong command of social media analytics and scheduling platforms.
• Excellent written and verbal communication skills in both English and Arabic.
• Strong project-management skills, with the ability to manage multiple workstreams simultaneously.